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Minty Barber: Strategic Media Plan
Frisco, TX
My Roles: Account Manager + Strategist
Minty Barber is a hybrid of old-school and modern-day barber shops that focuses on being a community comfort zone while setting new trends and preserving the industry's classic feel.
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In this project, I coordinated the team’s efforts to ensure all tasks were completed on schedule and aligned with the client’s objectives. I also conducted a detailed analysis of target audience segments.
The marketing goal:
Apply media buying principles to increase brand awareness within the community and expand the customer base by 40% within the Frisco area.
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In doing so, we will enhance the businesses’ reputation, encourage repeated business, generate positive word-of-mouth referrals, and promote brand loyalty.
Creative Deliverables
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