Extra Marketing: Social Media Advertisement Analysis
Denton, TX
My Roles: Researcher + Graphic Designer
Extra! Marketing is a small business founded by my professor and friend Nealie Sanchez Ruek.
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My team's assignment was to design a Facebook ad that matched their visual identity, run the ad for two separate weeks, and analyze the results using data provided by Facebook business tools.
The Goal:
To increase brand visibility and engagement on social media, specifically through Facebook by creating a Facebook ad that aligns with Extra! Marketing’s visual identity, the goal is to strengthen brand recognition and attract potential clients or customers.
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Additionally, through the analysis of the ad’s performance over two weeks, the objective is to gather actionable insights into audience behavior, preferences, and ad effectiveness, which can inform future advertising strategies and help refine their approach to digital marketing.
Strategic Focus: Promotional
My research showed that customers are more likely to purchase a service when they receive something free upfront, such as a complimentary offering or incentive. This led to our focus on the free consultation aspect of the business.
Analysis Dashboard: Results
