SWOOP Ad Agency: Open House
My Role: Strategist
Denton, TX
Established in the Fall of 2011 by Dr. Sheri Broyles and Bill Ford, and organized by UNT’s Mayborn School of Journalism, SWOOP has worked with over twenty clients since its inception. Recognized as a student-mentored advertising agency, it provides hands-on opportunities for emerging professionals to apply their classroom learning to real-world projects.
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I had the honor to serve as Team Scrappy's Fall 2024 strategist.
The Goal:
To encourage students to join SWOOP by demonstrating the agency’s professional structure, supportive community, and practical skill-building opportunities. Through immersive experiences, attendees gained insight into how SWOOP prepares its members for future careers in advertising
My Solution:
A basketball-themed open house event that incorporated interactive activities, creative presentations, and branded visuals to simulate the experience of working in a real-world advertising environment, allowing attendees to explore various agency roles and see firsthand how teams collaborate on client projects.
The Results:
The open house was a soaring success, with over 30 students in attendance, generating a notable influx of applications.