KUL MOCKS: "Flavor Meets Occasion" Campaign
My Role: Creative Director
River Falls, WI
KUL MOCKS is a premium non-alcoholic beverage brand based in Wisconsin that offers bold, guilt-free mocktails for health-conscious individuals seeking flavorful alternatives to alcohol.
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The "Flavor Meets Occasion" campaign targets millennials, emphasizing convenience, wellness, and bold flavors. Using digital marketing, influencer collaborations, and in-store activations, it aims to boost awareness, drive trial, and position KUL MOCKS as the go-to choice for mindful, social drinkers.
The Goal:
To increase brand awareness and drive product trial among health-conscious millennials by positioning KUL MOCKS as the ultimate non-alcoholic beverage for enhancing social occasions.
The Solution:
The campaign leverages the "Flavor Meets Occasion" theme, combining targeted digital ads, influencer collaborations, and in-store activations to highlight KUL MOCKS’ bold flavors, convenience, and wellness-focused benefits. By aligning with mindful drinking trends and creating engaging experiences, the campaign establishes KUL MOCKS as a trusted and desirable brand for modern, social lifestyles
