Coordinated the team’s efforts to ensure all tasks were completed on schedule and aligned with the client’s objectives. Conducted a detailed analysis of target audience segments using academic databases, identifying behaviors, preferences, and demographics to inform strategic decisions. Allocated a $1,800 budget effectively, optimizing resource distribution across selected media channels. Evaluated and recommended media platforms tailored to audience engagement and campaign goals, ensuring a focused and impactful strategy. Maintained oversight of the plan’s execution to deliver a cohesive and results-driven campaign aligned with the client's vision.

Worked closely with the client to identify brand values, target audience preferences, and specific design needs, ensuring alignment with their vision. Designed and developed visually compelling ads for various online platforms using Adobe Creative Suite, focusing on eye-catching visuals and cohesive branding. Conducted thorough market research on competitors and audience behaviors to shape the overall strategy and guide creative decisions. Ensured the campaign integrated innovative concepts with marketing goals, resulting in a high-impact advertisement tailored to the holiday and the brand’s objectives.

Served as the researcher and Project Manager, overseeing all aspects of campaign strategy and execution to ensure maximum audience impact. Conducted in-depth research to understand the target audience's needs and perceptions, using findings to shape clear and compelling messaging. Managed a team of 8, delegating tasks, setting deadlines, and maintaining alignment across all production efforts to deliver a timely and effective campaign. Provided critical feedback on art and design elements to ensure consistency with the campaign’s message and visual identity. Analyzed data and insights to refine strategies and optimize audience engagement, ensuring the campaign achieved its objectives.